Pricing Home to Sell

You’ve made the decision to sell your home. First of all, congratulations! This is a big moment, and the start of an exciting journey, with many different moving parts to consider along the way. 

As you work with your real estate broker to get your home ready to sell, one of the most important efforts you’ll want to focus on is pricing your home, in order to maximize your equity and reduce your market time. Minimizing the amount of time your home spends on the market can prove incredibly important, allowing you to move through the complex sales process more quickly and easily, while minimizing your carrying costs along the way. 

Increasing the desirability of your home on the market -- allowing it to sell quickly, and maybe even gain several competing offers, from multiple potential buyers -- all starts with determining the asking price for your property. 

In order to find the “right” price for your home, you and your agent will need to consider the real estate market trends in your area and how your home compares to other recent and currently active listings.



4896 N. Paulina is a luxurious renovation in an unbeatable Ravenswood location. 

This spacious home, originally built in 1885, is conveniently located in the northeast corner of the Ravenswood neighborhood, adjacent to Andersonville and Winnemac, and has six bedrooms (four upstairs, two on the lower level) and four full bathrooms and two powder rooms. The large 52x165 lot features an estimated 5300 square feet of high-quality new construction with a contemporary flair, and boasts 10” ceilings on the first floor. The property is a commuter's dream, located near schools including Lycée Français de Chicago, Chicago Waldorf School, and Rogers Park Montessori School, as well as the Ravenswood Metra station.

Upon entering the striking front door to the main level, you'll notice the flowing space, which invites you from the foyer into the large living room, dining room, breakfast area, and high-end kitchen. The kitchen comes complete with professional appliances, Calcutta quartz countertops, a large breakfast peninsula, and a spacious, custom-built pantry. Upstairs, you'll find three large bedrooms, all with custom-built closets. The gorgeous master suite features a soaking tub with separate shower, as well as a large walk-in closet. The convenient upstairs laundry room offers quartz countertops, a stainless steel sink, and European-style cabinetry. The lower level includes a family room with loads of natural light, a wet bar with a wine cooler, two spacious bedrooms, another large bath, and plenty of storage, complete with comforting floor radiant heat. 

When you make the decision to sell your home, you’ll inevitably find that a whole bunch of other decisions are sure to follow: When do you go to market? What price do you ask for? What marketing strategies is your listing agent going to use? And what steps are you going to take to help showcase your property in the best possible light?

That last point? Well, another way of putting that one is: How are you going to stage your home?

Staging a listing is all about styling and furnishing your home, in order to make it as attractive as possible to prospective buyers. Staging is about helping to make it as easy as possible for every person who walks through the door or views your listing online to see themselves living in the space.

All of Real Group RE is thrilled to congratulate Marc Dumas, Kenneth Arrizola, and Jason Finn for being named as “Five Star Professional” award winners for 2019!

This is an enormous honor! Five Star’s research and review standards are incredibly high, and only the very top real estate agents in a market are awarded this coveted title. For Jason, this marks the ninth year of earning the Five Star Professional award; he has been recognized each year since 2011, when Five Star first brought its evaluation process to the Chicago market. Marc was previously named a Five Star Professional Rising Star for 2017, and now receives the established Five Star Real Estate Agent recognition. 

Five Star Professional is a research firm based upon the idea of helping consumers find the very best service professionals in their area. The “Five Star Professional” title is awarded to real estate agents who have demonstrated an unparalleled commitment to professional excellence in their local markets. Winners are selected for their integrity, communication skills, and customer service, as recognized by their clients and industry peers.

Real Group Real Estate

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